Our Partners

For 30 years, icebreaker has lead a movement towards a more natural way of living by taking unnecessary plastic out of performance apparel. Apparel that regulates body temperature, manages moisture, and keeps you comfortable on any adventure.

The North Face fundamental mission remains unchanged since 1966: Provide the best gear for our athletes and the modern-day explorer, support the preservation of the outdoors, and inspire a global movement of exploration. Today, we are the world's leading outdoor brand, creating athlete-tested, expedition-proven products that help people test the limits of human potential, while committing to sustainability from start to finish. The North Face products are available at premium and specialty retail and sporting goods stores globally, and online via the website link below.

Think it. See it. Do it. We dream. We have passionate ideas about what’s possible in this world. Our passions lead us to create experiences and realities that expand our world and inspire those around us. GoPro helps people capture and share their lives’ most meaningful experiences with others—to celebrate them together. Like how a day on the mountain with friends is more meaningful than one spent alone, the sharing of our collective experiences makes our lives more fun. The world’s most versatile cameras are what we make. Enabling you to share your life through incredible photos and videos is what we do. This is your life...GoPro.

Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything.

The Coca-Cola Company is honored to be the Official Beverage Sponsor of Crystal Mountain. Coca-Cola offers the ultimate refreshment and hydration while you are hard at work out on the slopes. Have fun skiing and boarding, and when you are done, we hope you will enjoy one of the many Coca-Cola® products that Crystal Mountain offers.

Official Energy Drink of Crystal Mountain Resort.

Athletic Brewing Co is reimagining beer for the modern, healthy, active adult. Their great tasting brews let you enjoy the refreshing taste of craft beer, without the alcohol. Athletic Brewing Co is a proud partner of Crystal Mountain Resort.

Founded in 2019 by avid skiers, cyclists and outdoor enthusiasts, Spot builds embedded insurance products that financially protect anyone looking to live their fullest lives. As the official insurance partner of Crystal Mountain, Spot offers season-long Injury Insurance and Trip Protection for skiers and riders.

Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks backed up by the industry’s original unconditional guarantee for life. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Hike, Lifestyle, Run, Snow, Athletic, Work, Hunt, and Juniors’ styles. Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. With a forever focus on giving back, Darn Tough has donated over 1,000,000 meals to the Vermont Foodbank.For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.

Heinz is proud to be a partner of Alterra Mountain Company, bringing flavor elevation to new heights. With a legacy of over 150 years, Heinz is dedicated to enhancing moments of connection with its iconic sauces and condiments. Whether you're refueling at the lodge or grabbing a quick bite après-ski, Heinz brings the perfect flavors to complement every adventure. Committed to quality, innovation, and elevating all dining experiences, Heinz is thrilled to be a part of your mountain journey.